How we work
Seven steps, in order. The uncomfortable ones are near the top on purpose, because that is where projects are usually lost.
Nothing here is a surprise
Projects rarely fail because somebody wrote bad code. They fail because nobody agreed what success meant, and the disagreement surfaced at launch.
So the awkward conversations happen in week one. What number are we moving. What happens if it does not move. What do we need from you, and what happens when it arrives late. All of it goes in writing before anyone opens a design file.
Listen
One hour, no slides. We ask what the business actually sells, who buys it, and what is currently going wrong. Most of this call is you talking.
Look at the evidence
We read your analytics, your search console, your ad accounts, and your competitors. Opinions come after data, not before.
Agree the number
Before any design or code, we agree on one primary metric. Enquiries, sales, cost per lead. Everything is judged against it.
Design in the open
Wireframes, then design, reviewed with you as they happen. Nothing is revealed as a finished surprise, because surprises are how projects die.
Build and instrument
We build it fast, accessible, and measured. Tracking is verified before launch, not bolted on after somebody asks a question.
Launch quietly
We launch, watch, and fix. The first week after launch is when real users find the things testing missed.
Measure and report
A monthly note that leads with the number we agreed on. If it did not move, that is the first paragraph, along with what we are changing.
The project is only half ours
Agencies love to blame clients for delays, and clients are rarely told clearly what was needed. So here it is, in advance:
- One decision maker who can approve without a committee
- An hour a week, reliably, for the first five weeks
- Access to analytics, ad accounts, and hosting on day one
- Content and photographs by the date we agree, or a decision to have us produce them
- An honest answer to "who is your customer," even if the honest answer is "we are not sure"
When these arrive on time, we hit the dates. When they do not, we will tell you the same week, not at the end.
Things we will refuse
We will not buy followers, publish AI generated filler under your name, promise a search ranking, or run ads to a page we know does not convert.
We will not take on a rebrand for a business whose real problem is that nobody knows it exists. And we will not sign a retainer when a one time project is what you actually need.
Each of these has cost us money. Each is why the clients we do have stay.
Let us look at what you have, and say something useful about it.
Send us your site or your idea. You will get a straight answer about what is working, what is not, and what it would take. No pitch deck.