Case Studies
Three engagements with the numbers attached, including the one where the fix was embarrassingly small.
5 months, SEO and website rebuild
A clinic nobody could find, three streets from its own patients
The situation
A four doctor clinic in Uttarakhand had been open eleven years and ranked for nothing. Patients three streets away found competitors first.
What we found
The website was a single page built in 2016, weighing nine megabytes because of uncompressed photographs of the reception. There was no Google Business Profile claim, no location page, and the phone number was an image.
What we did
We rebuilt the site as five pages, one for each speciality, each answering the questions patients actually type at night. We claimed and completed the Business Profile, added appointment enquiry forms with call tracking, and compressed everything. The phone number became a tap to call link.
The outcome
Organic visits went from 410 to 1,280 a month. Appointment enquiries tripled. The single largest change was not the ranking, it was making the phone number tappable, which we would not have found without watching session recordings.
3 months, CRO and performance
A checkout leaking two thirds of the carts it filled
The situation
A D2C brand was spending well on advertising and blaming the ads. Traffic was healthy, sales were not.
What we found
Nothing was wrong with the traffic. The checkout ran to five steps, forced account creation before it showed shipping cost, and the product page took nearly five seconds on a mid range Android phone. Two thirds of filled carts were abandoned.
What we did
We cut the checkout to two steps, allowed guest checkout, showed shipping cost on the cart rather than at the end, and moved product images to a modern format with proper sizing. We changed nothing about the advertising.
The outcome
Cart completion more than doubled. Revenue per visitor went from forty one rupees to ninety six. The advertising budget did not change. The client had been about to increase it.
4 months, paid media and analytics
An institute where turning off half the ads increased enquiries
The situation
A coaching institute ran Google Ads for two years without conversion tracking. Nobody could say which campaigns produced admissions.
What we found
Once we installed tracking properly, the picture was blunt. Forty four percent of the budget went to broad match keywords attracting people looking for free study material. The campaigns generating actual admissions were the smallest and least funded.
What we did
We paused the wasteful campaigns, rebuilt tracking so an enquiry could be traced to an admission, wrote landing pages specific to each course rather than one generic page, and reallocated the freed budget into what already worked.
The outcome
Cost per enquiry fell from 780 rupees to 304. Enquiries rose despite spending on half as many campaigns, and enquiry to admission conversion nearly doubled because the enquiries were from people who wanted the course.
Measured, not estimated
Client names are withheld under confidentiality. Every figure came from the client's own analytics or ad account, not from ours, and each can be substantiated. Ask and we will introduce you to the client who lived it.
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